EDDM is a great way to connect and communicate with your target audience. Direct mail is sent directly to your audience’s mailboxes. It can be used by real-estate businesses to expand their customer base and reconnect with their returning buyers.
In this blog, we will explore the benefits of real estate full-service EDDM. So, let’s dive in.
1. Higher Response Rate
One of the top reasons to use an EDDM postcard or flyer is the higher response rate. Direct mail always generates higher response rates and the numbers have only increased in recent times. Recent response rates can be as high as 9% for a real estate postcard sent to people who have interacted with the brand previously. The average conversion rates fall within 0.5%-2%. These higher values imply that direct mail can be valuable for marketers.
2. Affordable
Direct mail is an affordable way to market your business. It is considerably less expensive than other forms of marketing, such as newspaper or television ads. The open rates and higher response create more sales leads, making the cost of direct mail worth it.
Moreover, EDDM is easier to track. Thus, it is simpler to adjust your mailing strategies depending on you’re the response rate of your audience. It is better to monitor how many people are following the call to action of the EDDM. It gives you an insight into what changes have to be made and how to tackle your future promotional campaigns. If you are able to make changes instantly, you can save a great deal of money.
3. Gets Opened and Read
Who doesn’t love to receive mail! EDDM stands out from other marketing methods as it is something tangible that your target customers can interact with. Receiving and going through the mail is a tradition for many people. They will surely come across your ad when you mail them to your target customers directly.
Moreover, direct mail is considered to be as trustworthy by customers. Unlike sketchy promotional emails or online ads, EDDM can’t infect your system with malware.
4. Tangible Experience
EDDM is a form of physical advertisement. Customers get to touch and feel direct mail. From opening the EDDM postcard to flipping booklet pages, everything about EDDM invites interaction and helps form a deeper connection. The tangible experience makes EDDM more memorable and creates a favourable connection to your brand.
5. Customizable
Another benefit of EDDM real estate postcards is the ability to personalize them to match your recipients. You can easily personalize direct mail. Adding the name of the customers to create a personal greeting or changing an image to match the hometown of the customer can make each mail piece feel like it has been created just for them.
Fortunately, personalized direct mail is highly successful with customers. As a matter of fact, customization is expected. Personalized mailers help target customers feel more appreciated by businesses and more cared for. The positive connection helps in building brand loyalty and trust.
6. Easily Paired with Digital Marketing
Sadly, direct mail is, at times, taken to be outdated in comparison to digital advertising through television, social media, and web ads. Fortunately, there are various ways to connect your direct mail to the digital world. You can add QR codes or use AR to link digital and physical advertising. QR codes increase the traffic of your website by liking customers to your home page directly. AR can make your mail piece come to life with sounds, 3D objects, videos, and more. By blending digital ads with direct mail, you can create multichannel marketing, which draws in more customers than before.
Sandy D