One of the biggest lessons we have learned during the pandemic period is rapid adaptation to ensure better survival. And we are not just referring to health, the global economy has had to receive the equivalent of many years of digital acceleration in a matter of months. dubaiseo.company
Within this broad spectrum, micro, small and medium-sized businesses (also known as MSMEs) were strongly hit by the effects of the contingency, but also by the lack of financing and operating models that are far from technology.
However, not the entire scenario is negative! Luckily, technology is playing on our side: SMEs have tried innovation from different areas with e-commerce platforms or social media profiles for their businesses, enjoying significant advantages, such as maintaining their staff, continuing with activities despite restrictions, avoid closures and even contemplate future growth.
But let’s go in parts: it is important to have clear sales and marketing strategies and actions to insert or cement a business plan towards this new reality that we live in today. We can base ourselves on three fundamental pillars: generation of events, sowing of products and use and better use of digital technology. The independent regional communication agency another shares a series of tips and steps to follow for startups:
Hybrid is already part of the new normal
Currently we are on a plateau and expectant about what may happen with the delta strain and the advancement of vaccination plans, but we have learned to adapt to virtual experiences and now know how to combine them with the reopening of in-person events. “This is known as the phygital. Audiences and consumers have the necessary technological tools in their homes to live the experience of various products and services, which is why physical does not sound like a distant idea, but rather it is already here among us.
The traffic light determines what can be done
It is public knowledge that the pandemic has not ended, so companies operate with epidemiological traffic lights according to their location and the incidence of the virus in their reach sectors. Therefore, in order to plan an effective strategy to boost your business, it is important to know that health comes first and be attentive to actions that depend on this variable to avoid modifications to the plan.
Consider sending personalized products
One of the trends that future clients and audiences ask for the most is to have a personal experience: they want to feel unique to a brand and achieve a better connection. To achieve this sense of identity, it is important to consider managing virtual events and sending simple gifts or kits with the names of the attendees. In this way, significant detail is given without exposing either party.
Digitally highlight product benefits
Industry 4.0 allows the use of technology to the extent that the user’s creativity reaches. Currently, marketing strategies have extended to digital animation, video games and online activities to position a business and creatively maintain the mission and vision of a brand. All digital tools are valid if they allow for greater engagement with audiences and consumers.
Strengthen digital channels through content marketing
In most cases, a website or profiles on social networks are not enough. The essential thing is to build with them your own digital environment that attracts the audience. A solid content creation plan that speaks personally and directly to those who visit it is essential, as well as good SEO positioning so that the company appears as high as possible in search engines
Automate and simplify processes
Repetitive activities take away time and efficiency. Developing a digitalization plan means leaving the simplest things on automatic to concentrate on operations that require 100% attention and dedication. By automating processes, the company will be able to improve internal functioning and even predict the behavior of potential customers.
Always measure results:
“When activating the digital strategy, it is essential to know the impact of everything that has been implemented, and this is achieved only by measuring the actions carried out. It is important to have good indicators or KPIs, which analyze, for example, the bounce rate, the number of followers on social networks, their engagement and even the number of clicks on your pages. https://blogwritting.com/
If we take into account that more than a year has passed since this reality in which the hybrid has predominated and has positioned itself, it can be said that adaptation to new technologies and forms of communication are the most effective tools to stand out in a society that has proven to be in constant change and evolution. Many crises have been opportunities for some, but it is essential to know and know how to use the tools to make the process simpler and more effective.
Sandy D