Lingerie Market Size, Share, Growth & Forecast 2032

Lingerie Market Overview

The lingerie market encompasses a diverse range of women’s undergarments designed for various occasions, from everyday wear to special occasions. It includes bras, panties, shapewear, loungewear, and sleepwear, catering to different demographics and preferences. The market’s growth is fueled by factors such as increasing disposable income, a growing emphasis on comfort and style, and the rising influence of social media and celebrity endorsements. Additionally, the emergence of e-commerce platforms has made lingerie more accessible to consumers worldwide, driving sales and brand visibility.

Lingerie Market Size

In 2023, the global lingerie market was valued at approximately USD 87.10 billion. This figure reflects the robust demand for various lingerie products across different regions and consumer segments. As consumer preferences evolve, the market is expected to witness significant growth in the coming years. By 2032, the market is projected to reach approximately USD 164.18 billion, growing at a compound annual growth rate (CAGR) of 7.3% from 2024 to 2032. This growth will be supported by innovative product offerings, marketing strategies, and a broader focus on inclusivity and body positivity.

Lingerie Market Share

The lingerie market share is distributed among various brands and companies, each vying for a portion of the growing consumer base. Major players like Victoria’s Secret, Jockey International, and Hanesbrands dominate the market, accounting for a significant share due to their extensive product ranges and strong brand recognition. In addition, emerging brands and niche players are increasingly capturing market share by focusing on unique designs, sustainable practices, and personalized experiences. The shift towards online shopping has also allowed smaller brands to compete effectively, as they can reach wider audiences without the overhead costs of physical stores.

Lingerie Market Trends

Several key trends are shaping the lingerie market landscape:

• Sustainability: There is a growing demand for eco-friendly lingerie, with brands increasingly using sustainable materials and ethical manufacturing practices.
• Inclusivity: Brands are expanding their size ranges to accommodate a more diverse body type, promoting body positivity and self-acceptance.
• Customization: Personalized lingerie options are gaining traction, allowing consumers to create custom designs that reflect their unique preferences.
• Technological Integration: Advancements in technology are enabling brands to offer smart lingerie with features like temperature control and moisture-wicking properties.
• Online Shopping: The rise of e-commerce has transformed the shopping experience, with more consumers opting for online purchases due to convenience and accessibility.

Lingerie Market Analysis

The lingerie market is characterized by a combination of established brands and emerging players, each contributing to a dynamic competitive landscape. Major brands like Victoria’s Secret have historically dominated the market, leveraging their extensive product offerings and marketing strategies. However, the rise of online shopping has facilitated the entry of niche and direct-to-consumer brands, challenging traditional players.

The analysis of consumer behavior reveals a shift towards comfort and functionality, with consumers prioritizing quality and fit over mere aesthetics. Additionally, the influence of social media and celebrity endorsements has led to increased brand visibility, particularly for new entrants. As the market continues to grow, brands must adapt to changing consumer preferences and invest in innovative marketing strategies to stay competitive.

Lingerie Market Segmentation

The lingerie market can be segmented based on various criteria:

• Product Type:
  • Bras: Including sports bras, push-up bras, and bralettes.
  • Panties: Including briefs, thongs, and boyshorts.
  • Shapewear: Designed to enhance body shape and provide support.
  • Loungewear and Sleepwear: Comfortable and stylish options for home use.
• Material:
  • Cotton: Known for its comfort and breathability.
  • Lace: Often used for a more luxurious feel.
  • Synthetic Fabrics: Such as polyester and nylon for durability and stretch.
• Distribution Channel:
  • Online: E-commerce platforms and brand websites.
  • Offline: Department stores, specialty lingerie shops, and boutiques.
• End User:
  • Women: Targeting different age groups and body types.
  • Men: Increasingly popular with options designed for men.

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Lingerie Market Growth

The lingerie market is poised for substantial growth in the coming years. With a projected CAGR of 7.3% from 2024 to 2032, factors driving this growth include rising disposable incomes, increased consumer awareness of body positivity, and a shift towards e-commerce shopping. As brands invest in innovative designs, inclusive sizing, and sustainable practices, they will attract a broader consumer base. Additionally, the expansion of social media marketing and influencer partnerships will further enhance brand visibility and drive sales.

Recent Developments and Challenges in the Lingerie Market

The lingerie market has seen numerous recent developments, including:

• Sustainability Initiatives: Many brands are now prioritizing sustainable practices, from sourcing eco-friendly materials to adopting ethical manufacturing processes. This shift responds to consumer demand for more environmentally responsible products.
• Technological Innovations: Brands are incorporating technology into their products, such as moisture-wicking fabrics, temperature control, and smart lingerie, enhancing comfort and functionality.
• Diversity and Inclusivity: Companies are increasingly recognizing the importance of diversity in their product offerings, expanding size ranges and promoting body positivity in marketing campaigns.

However, the lingerie market also faces challenges:

1. Competition: With the rise of niche brands and online retailers, traditional players must innovate to maintain market share.
2. Changing Consumer Preferences: Consumers are becoming more discerning, prioritizing quality, comfort, and sustainability, which can challenge brands to adapt quickly.
3. Economic Factors: Fluctuating economic conditions and changing consumer spending habits can impact overall sales, making it essential for brands to stay agile and responsive.

Key Players

The lingerie market is highly competitive, with several key players leading the industry:

• Jockey International, Inc.: A well-established brand known for its comfortable and innovative lingerie products.
• Victoria’s Secret & Co.: A dominant player with a vast range of lingerie offerings, known for its iconic branding and marketing campaigns.
• Calvin Klein, Inc.: Recognized for its stylish and minimalist designs, Calvin Klein appeals to a fashion-forward consumer base.
• Hanesbrands Inc.: Offers a diverse range of lingerie products, focusing on comfort and affordability.
• Fruit of The Loom, Inc.: A historic brand known for its classic styles and value-oriented products.
• PVH Corporation: Parent company of several well-known brands, PVH focuses on innovation and quality.
• Gap, Inc.: Offers a variety of lingerie options through its brands, focusing on accessibility and style.
• Triumph International Ltd: A global leader in the lingerie market, known for its premium quality and extensive product range.
• H & M Hennes & Mauritz AB: Combines affordability with trendy designs, appealing to a broad audience.
• MAS Holdings (Private) Limited: A major player in the lingerie market, known for its innovative and sustainable practices.
• Groupe Chantelle: Offers a range of luxury lingerie products, focusing on quality and craftsmanship.

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